| If you have rushed into the video marketing frenzy like | | | | ways to create a video for your company. |
| everyone else seems to be attempting then there are | | | | Write an article (or use your existing content from your |
| some things you need to know and be aware of. | | | | website or other medium) and turn it into a PowerPoint |
| Simply having a video will not benefit your company if | | | | presentation. Then, record your voice as if you were |
| you don't know how to use it properly as a marketing | | | | giving the presentation live to an audience. Next, |
| tool, or worse if your video actually drives potential | | | | embed your audio recording into your PowerPoint |
| customers away instead of grabbing their attention | | | | slides as needed. You can create custom timings in |
| and driving them to your products or services. If your | | | | PowerPoint which allow you to syncronize the slides |
| video production company hasn't provided a quick how | | | | with your recorded audio. When your presentation is |
| to on video marketing then you need to read this quick | | | | complete you can export the entire thing into a video. |
| and easy article. | | | | Search the web for a free PowerPoint to video |
| Any fast and furious how to guide on video marketing | | | | application. If you have any PowerPoint expertise you |
| needs to tell you at least two things: how to create the | | | | can really make a very nice "video" without actually |
| best video for your needs, and then, how to use your | | | | recording anything with a video camera! |
| video to accomplish your goals. | | | | Another fast and furious way to record video for |
| Before doing anything with video marketing, the first | | | | video marketing is to use an inexpensive video |
| thing to do is create a plan (whether on paper or in | | | | camera such as a webcam, or (even better) use a Flip |
| your mind). One thing to always keep in mind with | | | | camera or something similar. These cameras are easy |
| video marketing is to know your audience. This means | | | | to use and the Flip cameras can record in high |
| knowing their demographics, their likes and dislikes, their | | | | definition, as well as upload the video files to your |
| values, attitudes and lifestyles. When you know these | | | | computer for quick and easy editing. Flip cameras |
| things, then you have a good idea of how to make a | | | | come with free software that helps you edit the |
| connection with them through video. | | | | videos, add an intro and title credits screen - and even |
| For example if you are trying to sell green tea or yoga | | | | include background music. Note: Remember to speak |
| products, both of which are "calming" in nature, then it | | | | clearly and loud enough for your video camera to |
| wouldn't make any sense to create a video filled with | | | | capture it. |
| high energy music, flashing lights and fast cut scenes, | | | | After you've recorded and edited your video to suit |
| with adrenaline-pumped extreme sports shots. A video | | | | your needs, you should consider uploading and sharing |
| like that would make much more sense targeting selling | | | | your video with the world. You can easily submit |
| skateboards or surfboards to kids or teens. | | | | videos to YouTube, MySpace, Facebook and even |
| Now that you've identified who your target audience is, | | | | Twitter. Of course you should upload your video to |
| it's time to think about what to put in your video. | | | | these new Web2.0 properties. |
| Covering this information about video marketing could | | | | One of the many important technical aspects to |
| fill up a short book. You will need to do further | | | | consider is how the video will run on your website and |
| research on this, however here are some fast and | | | | on other peoples' computers. Most people will prefer |
| furious video content tips. | | | | that the video automatically runs directly from the |
| Record a video that welcomes your visitors to your | | | | website rather than opening up in a new window or |
| website or company. Record a video which explains | | | | forcing them to open up their own media player. Also, |
| and demonstrates the reasons why potential | | | | you should plan to provide a quick and easy way for |
| customers should use your company's services, or | | | | your visitors to turn the sound on and off, as well as |
| buy products from you. Record a video where you | | | | the video. There's no need to annoy them by forcing |
| review a certain popular product or service that you | | | | them to listen or watch when they don't want to. Give |
| know your customers use. Record a video which | | | | your visitors access to quick, easy video and audio |
| provides valuable, free tips related to your company or | | | | controls. They will be glad you did! |
| website. These are just a handful of content ideas for | | | | Now that you have a few pointers about how to plan, |
| video marketing. | | | | create and use video marketing... what will you do |
| Now you must transform your content ideas into a | | | | next? |
| quality video recording. Here are a few quick and easy | | | | |