| New yoga business is likely to come from your | | | | ask people to refer others, briefly explain how yoga |
| neighborhood, so it's especially important to get to | | | | can benefit their clients. While this may sound difficult, if |
| know your neighbors and be-friend local businesses. | | | | you believe that your yoga classes could benefit |
| Local cafes and shops can host your leaflets, | | | | everybody, then coaching other therapists to refer |
| especially if these are attractive and well-displayed in a | | | | clients to you will reflect well on them - they have |
| DL-size plastic display case. | | | | more information for their clients and more modalities |
| Consider offering local businesses an incentive for | | | | to suggest. |
| hosting your leaflets - after all, they are referring you | | | | Avoid thinking of therapists and other yoga schools as |
| business and could be your best advocates, so treat | | | | competitors. We are all inclined to focus on scarcity |
| them well. Offer multi-class passes or simply frequent | | | | when feeling insecure, stressed or fearful. Rather, |
| their business. A good local restaurant or cafe can be | | | | focus on the abundance of people in your |
| a great synergistic business relationship. Hosting a meal | | | | neighborhood and how many of these may never |
| after a yoga workshop or event will bring the eatery | | | | have tried yoga. There are literally hundreds of houses |
| business, and possibly even repeat clientele. | | | | of people who would experience great physical, |
| Local natural therapy and beauty therapy clinics, | | | | emotional, mental and spiritual benefits - if only they |
| gymnasiums, masseuses and physiotherapists are also | | | | would try yoga! Even enthusiastic yoga practitioners |
| likely sources for referrals. Then again, many therapists | | | | may frequent several different yoga schools in the |
| actively discourage their clients from attending yoga. | | | | course of a month, so focus on what you can offer - |
| Get out and talk to people - ask them if they've done | | | | and what others can offer you. |
| yoga before, offer them a free class and when you | | | | |