How Companies Build or Destroy Employee Loyalty

>A blog, like art should inspire conversation, debate and‘bad business and the bad economy’.
yes at times even controversy if it createsI was told that most of these employees were long
awareness or stirs thought.time associates who had been directly involved with
The goal and objective of a company is to make athe prior success of the organization.
profit. The question that a company needs to answerIronically the total compensation for the top four
is;Executives for 2009 (the same time period where 150
Do we make a profit as a byproduct, as an end result,to 200 loyal associates were forced out) INCREASED
by creating employee loyalty, and by establishing a56.5%! Wow, I can see that business must have been
culture that promotes teamwork and appreciates thevery bad!
contributions of the associates?* The CFO had a compensation increase of 81.56%
Or* The Vice Chair had a compensation increase of
Do we make a profit by destroying employee loyalty,85.1%
by treating our employees as the slaves who built the* An Exec VP had a compensation increase of 67.7%
pyramids and the Kings Tombs and Palaces?* Another Exec VP had a compensation increase of
There are a lot of ways Great companies build54.5% (Boy, I bet he was ticked off, only 54.5 %!)
employee loyalty.Since non-retail companies typically run an employee
Some focus on training and providing employeesturnover of 10 to 15%, you might think an employee
advancement opportunities. Some Executivesturnover of approximately 97% seems ridiculously high,
don’t take raises to ensure that theirbut that is the national average for retail. That being
employees will get increases. Some offer thesaid, if a company is running about a 250% employee
employees the opportunity to voice their opinions andturnover I am thinking employee loyalty is not very high
to be an active part of the company growth, offeringand it must not be a place where employees want to
large stock options and bonus pay for performancework!
programs.This behavior is sure to get you into the Best 100
There are many free or low-cost benefits that canCompanies to work for book! NOT!
increase employee satisfaction and boost companyIn his Article, “Employee Retention: What
morale. Consider the following options:Employee Turnover Really Costs Your
* Provide direct deposit, saving workers regular trips toCompany,” Ross Blake details some
the bank, with the banks often offering them favorableastounding statistics regarding the costs of employee
benefitturnover.
* Offer interest-free computer loans, through which“Several well-regarded studies have recently
companies purchase the computer and set up aestimated the cost of losing an employee:
payment plan with the employee* SHRM, the Society for Human Resource
* Order in lunch once in a while, especially duringManagement, estimated that it costs $3,500.00 to
crunch time for a projectreplace one $8.00 per hour employee when all costs
* Offer free sodas or subsidize soda and snack— recruiting, interviewing, hiring, training, reduced
vending machinesproductivity, et cetera, were considered.
* Give employees a free vacation day on theirSHRM’s estimate was the lowest of 17
birthday or a floating holidaynationally respected companies who calculate this
* Consider discounts from local merchants —cost!
often gyms or parking lots, for example — that* Other sources provide these estimates: It costs you
will give a discount if a certain number of employees30-50% of the annual salary of entry-level employees,
sign up150% of middle level employees, and up to 400% for
* Have regular movie nights, including refreshmentsspecialized, high level employees!
* Give employees a chance to relax by treating them* Do a quick calculation: Think of a job in your
to tickets to a theater or a baseball game.organization where there has been some turnover,
* Retain a coffee service to provide free —perhaps supervisors. Estimate their annual average
and tasty — coffee to your employeespay and the number of supervisors you lose annually.
* Offer free yoga classes to relieve stressFor example, if their average annual pay is $40,000,
* Bring in a masseuse and treat your employees to amultiply this by .125% (or 125% of their annual pay, a
free massagereasonable cost estimate for supervisors). This means
* Reward them withit costs $50,000 to replace just one supervisor. If this
“work-from-home” dayscompany loses ten supervisors a year, then 10 times
Here are a few more ways great companies build$50,000 equals $500,000 in replacement costs for just
employee loyalty and increase morale:supervisors. This is the bottom line cost. The top line
“25 Ways to Reward Your Employeescost? If the company’s profit margin is 10%,
(Without Spending a Dime).”then it costs $5,000,000 in revenues to replace these
Then unfortunately, there are theten supervisors.”
‘other’ Not Great CompanyI have to wonder and question if the Board of
approaches: don’t do anything that willDirectors for any organization is fully aware of the high
improve the workplace for the associates or improvecost of employee turnover resulting from a lack of
their work lives.employee loyalty. Perhaps keeping the top executives
* You can have as the company’s corewho create the turnover, costing the company major
values Accusation, Humiliation and Crucifixion.loss of profits, is not the best solution.
That’s sure to be a winner for buildingSo now you can see two different examples of how
Employee Loyalty!companies handle Employee Loyalty: the Great and
* You can sit in your ivory tower and condemn thethe Not Great.
actions of your employees.If you are an Executive or a member of the Executive
* You can have the ‘no idea is a good oneCommittee for your company, what approach are you
unless it’s mine’ attitude.taking to make a profit?
* You can base promotions or rewards on politicsAre you building and creating employee loyalty, and if
instead of performance.so how are you doing that?
* You can take the ‘I am King and you areOr, are you having your associates build you another
peasants’ approach.pyramid while you sit and observe from your palace?
* You can set policy and procedures based on aIf you are an employee which approach do you think
whim and not take into consideration how it will affectyour company is taking?
the employees who actually do the work.If you are an employee, which type of organization
* You can support the employees should do morewould you want to work for?
with less philosophy.I work with individuals and organizations to help them:
All of these things are sure fire ways that Not Great* Understand and appreciate the importance of people.
companies manage to destroy employee loyalty.* Value and encourage opinions and contributions,
I received an email about one national retailer who* Create a better environment, culture and workplace.
reportedly downsized through workforce reductionI have the Experience, Knowledge and Tools to help
between 150 and 200 employees in 2009 due toyou and your organization, Create a Winning Team.